SUBSTANZ
Die Idee von „SUBSTANZ“ ist es, eine langlebige Kleidung zu erschaffen, die für jeden bequem und hautfreundlich, funktional und unabhängig ist. Die Einzigartigkeit der Produkte zeichnet sich durch die qualitative und liebevolle Verarbeitung der Kleidung aus, dazu gehören unterschiedliche Verarbeitungstechniken (Bestickung und durch Hand gezeichnete Motive als Prints auf Kleidungsstücken und Accessoires). Zielsetzung in der Entwicklung des Projektes ist, dass sich der Träger/ -in in den Outfits wohlfühlt und sich alltags-entsprechend frei und leicht bewegen kann. Die entsprechenden Details und Form der Outfits geben den Trägern ein Gefühl von Besonderheit und Individualität. Die Kleiderstücke dieser Unisexbrand sind praktisch, miteinander kombinierbar und fast für jede Jahreszeit gedacht.
The idea of "SUBSTANZ" is to create durable clothing that is comfortable and skin-friendly, functional and independent for everyone. The uniqueness of the products is characterized by the qualitative and loving processing of the clothing, which includes different processing techniques (embroidery and hand drawn motifs as prints on clothing and accessories). The aim in the development of the project is that the wearer feels comfortable in the outfits and is able to move in everyday life freely and lightly. The corresponding details and shape of the outfits transmit a feeling of speciality and individuality. The clothes of this unisex brand are practical, combinable with each other and intended for almost every season.
The idea of "SUBSTANZ" is to create durable clothing that is comfortable and skin-friendly, functional and independent for everyone. The uniqueness of the products is characterized by the qualitative and loving processing of the clothing, which includes different processing techniques (embroidery and hand drawn motifs as prints on clothing and accessories). The aim in the development of the project is that the wearer feels comfortable in the outfits and is able to move in everyday life freely and lightly. The corresponding details and shape of the outfits transmit a feeling of speciality and individuality. The clothes of this unisex brand are practical, combinable with each other and intended for almost every season.
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Client: SUBSTANZ
Fashion design and
illustration: Irina Voronov
Text: David Fuss
Graphic design, layout: Vitaliy Guryn
Photography: unsplash.com/
